You should avoid making it appear that the training or services you offer is easier than it actually is. Stating Your Mastermind Course is "easy / risk free / guaranteed / fast / makes quick cash / etc..." creates the illusion that the process of application or learning does not require real work and/or that there is no chance of failure.

You should always convey to your clients that effort is required to learn any process, and that most ventures involve some level of risk.

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