What is Targeting?
Written by Sara
Updated over a week ago

Targeting breaks your potential audience into smaller groups to concentrate on a specific type of potential member within that audience. It defines a group of potential members based on their unique characteristics and focuses solely on serving them.

The four methods for targeting:

  • Demographic: age, gender, education, marital status, race, religion, etc.

  • Psychographic: values, beliefs, interests, personality, lifestyle, etc.

  • Behavioral: purchasing or spending habits, user status, brand interactions, etc.

  • Geographic: neighborhood, area code, city, region, country, etc.

You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices. You will be removed from MasterMind if it is determined that you have engaged in these actions.

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